For most trainers, fitness and wellness are always on the mind. But how well do we instill this in our clients? How focused are they on keeping up their strength, their immune systems, etc?
Have you ever taken stock of what you lose when you're sick? The list goes on. You lose opportunity, you lose out on events with loved ones, you lose time. This latter aspect is probably the most important aspect to which we pay the least attention. Sickness might cheat some out of work and not others — I've had some work, usually manual labor, that could be barreled through with a foggy mind and others, such as writing and editing, where it's impossible. That's missed opportunity. But the time matter is a whole different story.
Afraid of Getting Sick?
The only truly non-renewable resource available to humans is time. Once it's gone, it never comes back. This is the true cost of sickness. You can always make more money, you cannot get another second of time. At least, not yet.
When discussing the aversion to illness with others, physical discomfort tends to be the main reason that people give for taking proactive steps to avoid getting sick in the first place. But I don't think this is what we should fear most.
I think the worst thing that happens with illness is wasted time. And I mean truly wasted. Some people view napping, gaming, and various other forms of diversion as a "waste of time," but this is a very subjective analysis of such activities. Objectively speaking, being sick is the true waste of time.
Your Biggest Revenue Concern
At the end of the day, your people need the simple ability to train. Without this, they have no reason to pay you. So how much attention do you pay to your clients' habits?
Now, given, it can be hard enough to get a consistent food log from a client. But the true challenge is learning about lifestyle habits. I'm not advocating that you pry too deeply, but this is also a conversation that can be incredibly helpful.
At the end of the day, taking time to ensure that your clients are taking proactive steps to maintain health is just as important as food logs and workout sessions. But what is the extent to which you should go with your clients?
You can really do enough by simply having the conversation with your clients from the beginning. Let them know that you are interested in their being as healthy as possible, if nothing else so they can train.
Sometimes, people don't react so well to getting basic hygiene advice, but the truth is you can't expect everyone to have gotten proper recommendations growing up. If you approach this from a "I'm taking ten minutes to go over this stuff just to make sure," you'll be surprised at how often people will go along — and then even learn something!