The Midas Touch: Golden Clients in Their Golden Years

CEUs–NASM: 0.2; AFAA: 2.0; ISSA: 2.0; NCCPT: 0.2; NAFC: 0.2; ACSM: 1.5

This course provides a basic overview into an underserved market in serious need of the fitness industry’s help. This is a great way to expand a personal training or group fitness business while providing a much-needed service to the community at large. It’s a tough market and incorporating baby boomers into your client base can help with badly needed income. But they have some very special needs and unique considerations that differ from the “standard model” from which most fitness professionals operate for younger clients.