Fit Pro Business School 4-Part Playbook: Part I (3 CEU Hours)

3 CEU Hours

NASM .3, AFAA .3, AAAI/ISMA 3, IFTA 3

This course provides an overview of fundamental business principles and marketing concepts used in today’s fitness and wellness marketplace. Explore entrepreneurship, branding, consumer behavior, leadership, digital marketing, social media strategy, sales, communication, and business ethics. Emphasis is placed on real-world application, professional development, and career readiness. Upon completion of this module, you will acquire the knowledge, skills and ability to make decisions that drive retention, referrals and revenue.

Learning Objectives
● Understand the basic functions of business operations
● Explain key marketing concepts and strategies
● Identify target audiences and consumer behaviors
● Create branding and promotional ideas
● Demonstrate communication and teamwork skills
● Understand social media, AI and digital marketing basics
● Analyze successful businesses and marketing campaigns
● Develop introductory entrepreneurial and leadership skills
● Develop stronger relationships with clients for opportunities to upsell
● Make decisions that drive revenue
● Create a brand that will generate referrals

Course Framework:
1. Introduction to Business Fundamentals
2. Entrepreneurship & Innovation
3. Business Ethics & Leadership
4. Branding & Personal Branding5. Marketing Basics & Consumer Behavior
6. Social Media, AI & Digital Marketing
7. Sales & Customer Experience
8. Communication & Networking
9. Financial Basics for Business
10.Teamwork & Workplace Culture
11. Business Strategy & Growth
12.Creating a Marketing Campaign
13.Student Reflections/Practical Application
14.Multiple Choice Question Final Quiz